Integrated Marketing Campaigns
Integrated Marketing Campaigns provide consistent content across a variety of channels in order to promote an exhibition, event, or artist feature in a purposeful and effective way. As an arts professional with gallery management and marketing experience, I have a broad understanding of your business needs as well as the arts-minded marketing skills to achieve these goals.
What sets me apart:
This comprehensive approach allows for interconnected and strategized promotion that builds interest around your event while creating consistency across your brand. It is designed to provide the same benefits as having an in-house marketing professional, but at a freelance rate.
Example Campaign Packages
Content Creation + PR + Digital & Print Marketing
Press release + targeted press pitch
Social media campaign
Online exhibition catalog
Print marketing: post card design, ad design
Content Creation + Key Digital Marketing
Social media campaign
Optional ad on: see all services in pro package
Social media: content only
Optional ad ons: see all services in pro package
Individual Marketing Services
A press release that does more than list the facts of the show but tells an intriguing story about the artist and their current body of work. Strategically written to entice the press.
Targeted press pitch to key outlets and publications. I focus on personal correspondence to pitch your story and do follow-up. My goal with targeted press pitches is to cultivate relationships with press outlets on your behalf.
Blog posts on the artist and their current work build interest for your exhibition or event. Posted on the gallery's website, blogs are written to optimize SEO by emphasizing target keywords and meeting the optimal 300 minimum word count per post. Blogs are also meant to provide additional content for promotion and can be repurposed as copy for e-blasts, exhibition text, postcard blurbs, social media and more.
Social Media Campaign
Social media posts (for up to two accounts: Facebook and/or Instagram) are provided to effectively target online followers. This campaign is designed to build interest in its sharing of narrative information from the press release and blog post, and is meant to supplement your existing online posting. Social media campaigns include a Facebook advertising campaign with additional ad budget.
Email marketing is an important way to stay in direct contact with collectors and is the leading tool for website engagement. An e-blast includes strong images and cross links that effectively get your clients from their inbox to your website; it is a key link between your client and your content.
Online Exhibition Catalog
Turn your gallery show into a museum-like exhibition with an online catalog, a tool that is becoming increasingly relevant in the gallery world. Created in collaboration with a professional graphic designer and curated in e-book style, it includes a written introduction of the exhibit and virtual images of all artwork. Click here for examples of online exhibition catalogs. All graphic design by Beth Thompson.