A press release that does more than list the facts of the show but tells an intriguing story about the artist and their current body of work. Strategically written to entice the press.
Targeted press pitch to key outlets and publications. I focus on personal correspondence to pitch your story and do follow-up. My goal with targeted press pitches is to cultivate relationships with press outlets on your behalf. PR Web distribution is also available with additional cost.
Blog posts on the artist and their current work build interest for your exhibition or event. Posted on the gallery's website, blogs are written to optimize SEO by emphasizing target keywords and meeting the optimal 300 minimum word count per post. Blogs are also meant to provide additional content for promotion and can be repurposed as copy for e-blasts, exhibition text, postcard blurbs, social media and more.
Social Media Campaign
Social media posts (for up to two accounts: Facebook and/or Instagram) are provided to effectively target online followers. This campaign is designed to create peaks in your online marketing activity to build interest and engagement, and is meant to supplement your existing online posting. These posts distribute content from the press release and blogs to your online followers.
Email marketing is an important way to stay in direct contact with collectors and is the leading tool for website engagement. An e-blast includes strong images and cross links that effectively get your clients from their inbox to your website; it is a key link between your client and your content.
Online Exhibition Catalog
Turn your gallery show into a museum-like exhibition with an online catalog, a tool that is becoming increasingly relevant in the gallery world. Created in collaboration with a professional graphic designer and curated in e-book style, it includes a written introduction of the exhibit and virtual images of all artwork. Click here for examples of online exhibition catalogs. All graphic design by Beth Thompson.